Unique Portable Dollhouse Enterprise

Price: $199,000

Location: Hyde Park, UT

Listing ID: 284

Listing Status: New

Description

Founded in 2021, this company offers engaging, portable dollhouses designed to inspire creativity in children. These modular dollhouses, packaged in designer lunchboxes, cater to toddlers and kids up to 12, featuring handcrafted laser-cut wood pieces, sewn fabrics, and plush pillows. With 50% of sales from repeat customers purchasing scene changes and accessories, the products' quality and unique style have earned a loyal following. Featured in the Toy Insider's trending column, the dollhouses are available on Walmart.com and Etsy, with plans to launch on Amazon.

Every purchase supports underprivileged children by providing them with their own special dollhouses. Generous donations to safe homes, fundraisers, hospitals, and children in need underscore the company's commitment to community support. From a successful Kickstarter campaign raising over $15,000 in just 10 days to growing revenue to $119,690 in 2023, the company has transformed from a labor of love into a profitable venture, with anticipated revenue of $143,400 in 2024.

Currently managed by two owners working 10-15 hours weekly, the business is poised for further growth with additional capital. Producing an average of 60 kits per month, demand peaks during holidays. Competing with big names like Playmobil and Melissa and Doug, the company stands out for its superior quality and engaging play experience. The sale includes assets valued at $11,800, inventory worth $32,000, and a 6-week transition period with the sellers, making this a promising opportunity for expansion and continued success.

LISTING DETAILS

Total Sales: $145,000

Cash Flow: $50,342

FFE: $11,800

FFE Included: Yes

Inventory: $32,000

Inventory Included: Yes

Operation

Year Established: 2021

Employees: 2 Co-Owners

Location

Type of Location: Hyde Park, UT

Summary

Reason For Sale:

OTHER BUSINESS INTERESTS

Training & Support:

Seller will be available to train and assist the new owner as needed.

Competition:

This company excels in a competitive market by offering a distinctive product that sets it apart from industry giants like Playmobil and Melissa and Doug. Unlike mass-produced plastic or manufactured wood dollhouses, these modular dollhouses are handcrafted with laser-cut wood, sewn fabrics, and plush pillows, ensuring exceptional quality and durability. The unique packaging in designer lunchboxes adds a stylish and portable element, making them a preferred choice for modern, on-the-go families. The company's ability to deliver a high-quality, engaging, and aesthetically pleasing product has built a loyal customer base, with 50% of sales coming from repeat customers who purchase additional scene changes and accessories.

Moreover, while custom handmade dollhouses on platforms like Etsy often struggle to scale without compromising quality, this company's efficient production process maintains the artisanal quality while meeting increasing demand. The business has successfully navigated the challenges of both large-scale production and bespoke craftsmanship, ensuring each product remains unique and high-quality. This balance between scalability and quality, combined with a strong community-focused ethos and consistent market presence on major platforms like Walmart.com and Etsy, positions the company favorably against its competitors, offering a niche product that resonates deeply with its target market.

Potential Growth:

This company is uniquely positioned for significant growth and expansion, driven by its strong market presence and increasing demand for high-quality, handcrafted products. With a proven revenue growth from $87,991 in 2021 to $119,690 in 2023, and projected revenue of $143,400 in 2024, the business has demonstrated consistent upward momentum. The unique modular dollhouses have garnered a loyal customer base, with half of the sales coming from repeat customers who invest in scene changes and accessories. This loyalty underscores the potential for further product line extensions and increased sales volume. Additionally, the planned launch on Amazon will expand the company's reach, tapping into a vast new customer base and driving further growth.

The company’s streamlined production process, which currently supports an average of 60 kits per month, can be scaled up to meet increased demand, especially during peak holiday seasons. With additional capital, the business could invest in enhancing production capabilities, marketing strategies, and expanding its workforce to ensure continued high-quality output. The potential to hire a part-time employee or general manager would alleviate operational burdens from the current owners, allowing them to focus on strategic growth initiatives. Coupled with the brand’s strong community ethos and commitment to supporting underprivileged children, this company is well-positioned to leverage its unique market position and achieve substantial growth and expansion in the coming years.