Mission-Driven Kids’ Outdoor E-Commerce Brand

Price: Negotiable

Location: Utah

Listing ID: 463

Listing Status: New

Description

This established, mission-driven e-commerce brand specializes in premium children’s outdoor apparel and footwear, serving environmentally conscious families nationwide. With a 13-year operating history, strong brand recognition, and diversified revenue streams, the business offers a proven platform with durable demand.

The company generates approximately $3.3M+ in annual revenue with nearly $1.0M in seller’s discretionary earnings, supported by healthy margins and minimal owner involvement of about 20 hours per week. Operations are streamlined with a lean team, long-standing global supplier relationships, proprietary product technology, and $1.8M of sale-ready inventory included.

Significant growth opportunities remain untapped, including wholesale expansion, increased digital marketing, geographic growth, and new product extensions. This turnkey acquisition is ideal for a strategic or financial buyer seeking a scalable, high-margin consumer brand with strong fundamentals and a flexible transition.

LISTING DETAILS

Total Sales: $ 3.3M (2025)

Cash Flow: $ 986,000 (2025)

EBIT: $ 655,000

FFE: $ 150,000

FFE Included: Yes

Inventory: $ 1.8 Million

Inventory Included: Yes

Operation

Year Established: 2012

Employees: 7 total part-time and full-time, including owners

Location

Real Estate: 7,000 sq ft warehouse at $7,000/month (31 months remaining)

Real Estate Included: No

Monthly Rent: $7,000

Type of Location: Utah

Square Footage: 7,000 sq ft warehouse

Summary

Reason For Sale:

Retirement

Training & Support:

Flexible and negotiable

Competition:

The business benefits from strong competitive positioning through proprietary product technology, sustainable materials, and a mission-driven brand that resonates with environmentally conscious parents. Long-standing supplier relationships, diversified sales channels, and zero customer concentration create meaningful barriers to entry and defensibility against larger competitors.

Potential Growth:

The business offers multiple scalable growth avenues, including expanded wholesale partnerships, geographic market entry, and adjacent product line extensions, all supported by an established brand and proven operating infrastructure. With minimal current owner involvement, a new owner can unlock accelerated growth through focused marketing investment, channel diversification, and strategic retail expansion.